$15.5M Investment in Toy Robots – Orbotix

Orbotix is a robotic toy maker behind Sphero and Ollie.

They are simple robot toys that can be controlled using an iPhone or an Android based phone. There is just something about seeing things move and kids do get very excited, especially if they can make the robot move the way they want. Games on smartphone are now combining items in the physical world. We have seen this with Anki racing cars.

The company will use this round of funding to further their reach in the global market. These toys are not common in Asia at present.